The outdoor industry is booming. According to the Bureau of Economic Analysis, outdoor recreation is a $454 billion industry that is growing faster than the overall U.S. economy. 

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Overview

Insights

  • Summer Sustainability Series
    This series of updates contains information regarding sustainability issues. The list highlights all of our published updates on this topic.
  • 10.24.2023
    EPA Finalizes PFAS Reporting Rule
    Updates
    The U.S. Environmental Protection Agency published a final reporting rule under the Toxic Substances Control Act on October 11, 2023, which requires manufacturers of per- and polyfluoroalkyl substances and PFAS-containing products to report information on PFAS dating back to 2011.
  • 09.20.2023
    U.S. States Take Aim at Pollution Through Packaging Laws
    Articles
    Jeffrey Hunter and Kaela Shiigi's update as part of the Summer Sustainability Series was republished by Westlaw Today. The article outlines the current extended producer responsibility packaging laws in the United States, highlights proposed litigation, and identifies key compliance responsibilities for which products manufacturers should prepare.
  • 09.19.2023
    Unpacking PFAS Food Packaging Regulations in the US
    Articles
    Jeffrey Hunter, Andrea Driggs, and Sara Cloon's update as part of the Summer Sustainability Series was republished by Packaging Digest. The article examines current state law developments in regulating PFAS chemicals in consumer products and food packaging.
  • 09.18.2023
    ESG, Professional Perspective - Sustainability Advertising: US & EU Regulators Eye Enhanced Enforcement Mechanisms
    Articles
    Amanda Beane and Tim Carter's update as part of the Summer Sustainability Series was republished by Bloomberg Law regarding certain regulatory developments in the United States and EU related to green claims.
  • 08.31.2023
    Extended Producer Responsibility Packaging Laws in the United States
    Updates
    Extended producer responsibility (EPR) laws impose liability on producers for the lifecycle of their products. Many U.S. states already impose requirements on producers of e-waste and batteries, but the latest spate of EPR laws has focused on packaging materials, paper and plastic products, and food service ware.
  • 07.27.2023
    Sustainability Advertising: US and EU Regulators Boost Guidance and Enforcement
    Updates
    Brands continue to promote sustainable and eco-friendly qualities of their products and services, and regulators are sharpening their enforcement tools in response. This Update summarizes certain regulatory developments in the United States and EU related to green claims.
  • 07.06.2023
    Navigating the PFAS Regulatory Landscape: Insights for Consumer Brands and Retailers
    Updates
    This Update examines current state law developments in regulating PFAS chemicals in consumer products and food packaging, summarizes recent litigation against product manufacturers, and outlines next steps that manufacturers, retailers, and distributors of consumer products should consider to minimize their potential liability and risk.
  • 06.22.2023
    Nature-Based Carbon Offsets—Race to Quality?
    Updates
    Over the last decade, carbon offsets have gained popularity within the retail and consumer products industry as a voluntary tool to mitigate their Scope 1, 2, and 3 greenhouse gas emissions.
  • 06.14.2023
    ESG and the Apparel Industry: Always in Fashion
    Updates
    In recent years, the apparel, fashion, and luxury goods industries have seen an increased focus on environmental, social, and governance (ESG) initiatives.
  • 09.28.2022
    2022 Summer Sustainability Series: A Look Back
    Updates

    The first day of fall offered an opportunity to look back at the summer that was. Summer 2022 was a time of continued supply chain disruptions; inflation; and acceleration of environmental, social, and governance investing and reporting. In this Update, we review this year’s Sustainability Series. As a topic of conversation and, more importantly, a goal for the retail and outdoor industries, sustainability will continue to be at the forefront of the strategic conversation for businesses, investors, and regulators.

  • 08.15.2022
    Aspiring To Be Green? Avoid Common Advertising Pitfalls
    Updates

    Brands recognize that consumers value sustainability and continue to promote the green and eco-friendly qualities of their products and services. However, with growing popularity comes extra scrutiny, and “green claims” are increasingly subject to challenge by regulators, competitors, and class action plaintiffs.

  • 07.15.2022
    So, What Is Sustainable Investing Anyway?
    Updates
    Sustainable investing is a big and growing business. It is also widely misunderstood. Many of the predominant investment tools used to assess public company environmental, social and governance practices have been widely criticized as inadequate and potentially misleading.
  • 06.21.2022
    Getting the Right Fit: Biometric Privacy and the Apparel Industry
    Updates
    In recent years, apparel and retail businesses have increasingly sought to provide customers with options to participate with the brand’s merchandise and services in virtual environments.
  • 11.16.2021
    Employers Are Offering Different Types of Shots at This Year’s Holiday Parties
    Updates
    Employer vaccination policies are probably the hottest topic in this final quarter of the calendar year. Some employers are even planning to offer COVID-19 vaccination shots at holiday parties to make it easier for employees to get vaccinated.
  • 11.08.2021
    Regift Responsibly This Holiday Season
    Updates
    While recommerce is not new, its renaissance and shift to e-commerce has raised issues that resellers and brands will need to navigate, including possible expansion of secondhand-dealer laws to ecommerce and avoiding IP infringement through proper product authentication.
  • 09.14.2021
    Regenerative Agriculture: Sustainability in Farming
    Updates
    In this issue of the Perkins Coie Summer Sustainability Series, we discuss how regenerative agriculture practices affect the farming and food distribution industries, as well as some of the novel legal issues that may arise.
  • 09.08.2021
    Sustainability Advertising: Key Takeaways
    Updates
    In this issue of the Perkins Coie Summer Sustainability Series, we discuss best practices based on Federal Trade Commission guidance and the most recent green advertising litigation trends.
  • 07.21.2021
    ESG Claims in an Era of Heightened Regulatory and Litigation Risks
    Updates

    From investors and shareholders to customers and employees, key stakeholders are increasingly demanding both corporate action and broad-based public disclosure of environmental, social, and governance (ESG) issues. As corporations take action and report on their ESG challenges and achievements, they will be well served to take steps to mitigate the risks of both regulatory enforcement and private litigation. 

  • 07.13.2021
    Sustainability Disclosures: What Is Material?
    Updates
    In this issue of the Perkins Coie Summer Sustainability Series, we discuss the debate over the materiality of ESG disclosures to investors and suggest action items for companies considering increased disclosures on these topics.
  • 07.06.2021
    Upcycled Goods: How Fashion and Apparel Brands Can Promote Sustainability While Protecting Brand Value
    Updates
    The fashion industry is the world’s second largest polluter behind big oil, and is responsible for around 10% of global greenhouse gas emissions. There are a number of contributing factors to this problem, ranging from “fast fashion”—a model based on producing low-cost garments intended to be worn only a handful of times—to disposal of luxury overstock merchandise.
  • 06.25.2021
    Supply Chain Compliance: Products From China
    Updates
    There has been much attention focused on Beijing’s labor policies and practices toward the Uyghur Muslim population and other minority groups in China. Given that the western Xinjiang region is responsible for approximately one-fifth of the world’s cotton supply, many industry players are finding compliance issues a challenge.
  • 06.10.2021
    2021 Summer Sustainability Series
    Updates
    The 2021 Summer Sustainability Series will discuss topics including Chinese cotton and slave labor, key components of the circular economy, sustainability litigation, and advertising related to sustainable products and programs. It will also touch on how the sustainability discussion is moving beyond environmental components and expanding to address other elements of environmental, social, and governance (ESG) criteria.
  • 04.12.2021
    A Checklist for Companies Considering Whether to Speak on Political Issues
    Updates
    Current events have sparked a significant change in private businesses' political behavior, as companies and their executives shift from nonpartisan observers to leaders taking on political and social causes. While companies may face pressure from some stakeholders to speak out on every issue of the day, that level of engagement may not be feasible or productive. In this update, we provide a road map for companies and their executives to follow when deciding whether and how to engage in political and social issues.
  • 09.01.2020
    Brand Sustainability: Practical Considerations for Creating IP Enforcement Programs
    Updates

    In this final issue of the Summer Sustainability Series, we address important considerations in designing and implementing an enforcement program.

  • 08.20.2020
    Sustainable Apparel: Using Trademarks to Communicate Ecological Commitments
    Updates

    Trademarks play an important role in marketing eco-friendly products and engendering consumer trust. This update highlights that role, potential pitfalls to avoid, and best practices to consider.

  • 08.10.2020
    Investor Focus on Sustainability
    Updates
    Companies across industries—from retail to high tech to financial services—are touting their sustainability initiatives to attract and retain customers and employees.
  • 08.04.2020
    Making Sustainability a Stakeholder
    Updates
    Consumers increasingly are aware of, and make value assessments and purchase decisions based on, the environmental and social impact of brands. Brands, in turn, are evaluating and embarking on sustainability programs.
  • 07.22.2020
    Sustainability in Advertising Law
    Updates
    Brands continue to build their sustainability and environmental marketing programs in response to consumer demand.  
  • 07.09.2020
    Tackling Enhanced Supply Chain and Forced Labor Risks During the Time of COVID-19
    Updates
    The positive economic value of environmentally sustainable supply chain practices is broadly understood and accepted by the outdoor industry.
  • 06.23.2020
    2020 Summer Sustainability Series
    Updates
     “Sustainability” is more than just a buzzword or corporate initiative in the outdoor industry.
  • 06.20.2019
    Is Experiential Retail the Antidote for Outdoor Retailers?
    Articles
    Retail as a business is hard. Retail bankruptcies continue at a rapid rate, leaving some commentators to predict that the days of traditional retail are numbered.