Perkins PDF Bar

Retail & Consumer Products



The competitive environment for retailers grows more complex all the time. Online technology and the explosion of big-box stores have provided consumers with the ability to find the right product at the best price quicker than ever.

Rapidly shifting retail trends, fueled by extensive media coverage and demanding and well-informed consumers, force retailers and property owners to contend with fierce competition, price pressure, marketing challenges and employment issues.

Perkins Coie’s Retail & Consumer Products industry group understands the highly competitive environment in which world-class retailers, manufacturers and distributors, as well as national real estate landlords and tenants, operate.

Our attorneys work with a diverse range of clients in the retail, consumer products and real estate industries throughout the United States and in certain international jurisdictions. With 16 domestic offices across the United States and 3 international offices in Asia, we can help clients meet their strategic goals. We advise clients on a range of issues including tax, marketing, litigation, intellectual property, labor, real estate, franchising, consumer protection and bankruptcy.

One area of our practice that is exceptionally strong is our work with outdoor industry retailers. We are passionate about outdoor recreation, personally and professionally, and we are committed to staying abreast of outdoor retail industry trends. Our attorneys regularly attend and speak at various industry tradeshows, including the Outdoor Retailer Summer and Winter Market and the Outdoor Industry Association (OIA) Rendezvous.

We have represented some of the world's most admired and successful companies in a variety of issues commonly faced by retailers:

Internet Tax Matters

We have represented some of the most significant e-tailers in a variety of matters, including retail sales tax collection obligations, catalog and Internet sales, application of sales tax to the purchase of consumables, and capital assets and property tax disputes for big-box retailers and mall owners.


We have advised clients on the laws governing privacy, spam and false advertising for their advertising and promotional campaigns.

Intellectual Property Litigation

Our attorneys have represented many traditional retailers in a variety of intellectual property disputes across the country. We have represented numerous companies with a significant retail component in patent, trademark, copyright and unfair competition litigation, as well as companies that manufacture, market and distribute products for sale by traditional retailers.

Trademark & Copyright

The Trademark & Copyright group has experience in all aspects of trademark and copyright counseling, rights acquisitions and maintenance. Our attorneys help our retail and consumer products clients develop intellectual property strategies and programs (both in the United States and internationally), identify and perfect intellectual property rights, and assert or defend these rights in court.

Patent Procurement

Our Patent group focuses on procuring patents and providing patent advice to both traditional retailers as well as e-commerce companies. We have procured many patents for manufacturers of consumer products.

Labor & Employment

Our Labor & Employment attorneys regularly counsel some of the largest national retailers on a variety of issues, from day-to-day employment counseling, to strategic planning and advice, to the defense of aggressive class action litigation. We have represented, advised and defended clients throughout the nation.

Real Estate & Land Use

We have assisted a wide range of retail clients and owners and tenants in connection with their real estate needs, including acquisitions and dispositions, land use and leasing.


Our attorneys have represented franchisors in trademark selection, clearance and counseling, domestic and international trademark registration, domain name counseling, registration and enforcement, trademark coexistence and consent agreements, and enforcement of trademark rights.

Consumer Protection Actions

We have a broad range of experience in handling Consumer Protection Act complaints, investigations and litigation.

Retail Bankruptcy

Retailers are not immune to financial trouble. Members of our Bankruptcy group have represented clients in virtually every aspect of the retail business, including retail debtors in reorganization and liquidation proceedings; committees of creditors, purchasers of assets, individual unsecured creditors, trade creditors with reclamation and similar claims, secured creditor, and trustees and receivers.




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