Colleen Ganin Partner

With the continued advancement and prevalence of multimedia technology, brands are looking for new ways to protect their intellectual property. Enter motion trademarks, which consist of moving images or objects used to identify the source of goods or services.

By conducting due diligence and securing reasonable contractual protections before entering a relationship, brands and personalities can start their partnerships on the right foot and help protect their value and reputations. In this Update, we outline some key steps to help avoid potential public relations and legal woes associated with co-branding and endorsement arrangements.

The fashion industry is responsible for around 10% of global greenhouse gas emissions, but consumers are increasingly prioritizing sustainability in their purchasing decisions.

The metaverse is undoubtedly one of the hottest topics of 2022. So, while still early stage, it’s unsurprising that fashion brands have shown an interest in the metaverse’s potential. One reason fashion brands have taken an interest in the metaverse is, presumably, the creative freedoms it provides. But with that freedom comes an easier means for infringers to trade off of brands’ valuable intellectual property.

The fashion industry is one of the most polluting industries in the world and is responsible for roughly 10% of global greenhouse gas emissions. There are many contributing factors to this problem, including pollution from textile factories, water-resource depletion, and merchandise waste.