Perkins Coie was a proud sponsor of WTR Live: Brand Protection Online USA 2022, which explored new challenges facing the market beyond 2023. The event series encouraged attendees to share and discuss best practices with over 100 leading industry brands to discover cutting-edge strategies for protecting brands in an ever-expanding environment.

Perkins Coie’s Colleen Ganin moderated the “Metaverse and NFTs—Scenario-Planning for New Technological Environments” session.

The Metaverse and NFTs—Scenario-Planning for New Technological Environments
4:15 p.m. – 5:15 p.m. ET

Hear from industry experts on the opportunities and risks that reside in non-fungible tokens (NFTs) and the metaverse as they tackle three scenarios:

1. You have discovered counterfeit brand NFTs on a marketplace platform. How should you investigate? What steps can be taken to resolve the issue in a cost-efficient way?
2. The marketing department wants to establish a presence in the metaverse. What are the brand considerations? What protections are needed? What does success look like?
3. Your brand regularly sponsors real-world events. One of your commercial partners is planning to host an event in the metaverse and the company is keen to be involved. How do you approach brand positioning? What contractual considerations come into play?

On the following day, Masa Noda, partner and chair of the Japan Trademark and Copyright practice, moderated the “Masterclass: Cost-Effective Trademark Management” session at WTR Live: Managing Trademark Assets USA. This brought together trademark professionals and policymakers to discuss the key challenges and opportunities to navigate whilst managing trademarks.

Masterclass: Cost-Effective Trademark Management
10:45 a.m. – 11:45 a.m. ET

With budgets under constant pressure, cost-effective management of the trademark function is more important than ever. With this in mind, doing more with less is possible. Learn from brand leaders who have created economic efficiencies in their brand functions:

• Cost-Conscious Planning: How not to sacrifice quality in trademark operations.
• How to maintain global coverage without cutting corners.
• Handling your budget post-pandemic.