Mark Goodrich is an associate in the firm's Advertising, Marketing & Promotions industry group, where he provides guidance on a variety of advertising compliance matters and helps brands navigate complex state, federal and local advertising, promotion and consumer protection laws. Mark’s experience includes counseling related to claim substantiation, endorsements and testimonials, deceptive pricing, discount or coupon offers, negative option or “automatic renewal” of subscriptions, cause marketing, online disclosures, intellectual property rights, free offers, native advertising, and other Federal Trade Commission (FTC) rules and guidelines. He also frequently drafts rules for contests, sweepstakes and related games, and provides counsel on how to structure promotions to comply with state and federal laws.
In addition to his counseling practice, Mark regularly reviews advertising agency and creative services agreements, co-branding agreements, celebrity endorsement agreements, media and publicity releases, and ambassador and social media influencer agreements. He also frequently drafts terms related to rewards programs, ambassador programs and other promotional programs.
Before law school, Mark worked in advertising and brand management for a large consumer product goods company, where he managed product promotions and collaborated with the advertising agency to develop creative executions. Through this experience, he gained perspective on the unique needs of marketers, both legal and otherwise. Mark is focused on providing practical guidance and valuable brand protection and risk mitigation practices to help clients avoid challenges from regulators, consumers and competitors, advising brands from the marketing development phase through the post-campaign and evaluation stages.