Professional Biography
Image of Mark Goodrich

Mark S. Goodrich Counsel

  • Seattle

    D +1.206.359.3390

    F +1.206.359.9000

    Seattle

    1201 Third Avenue, Suite 4900

    Seattle, WA 98101-3099

    +1.206.359.3390

    MGoodrich@perkinscoie.com

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Overview

News

Insights

  • Top Advertising Law Trends for 2024

    With the first quarter of 2024 in full swing, it is a good time for brands to revisit marketing compliance strategies to minimize the risk of potential class actions, regulatory enforcement actions, and competitor challenges. This Update highlights hot topics in advertising law for 2024. Click here to read the full Update. Continue Reading…

  • Judge Rules Water Bottler Must Face Class Action Over “Carbon Neutral” Claims

    Key Update: The lawsuit seeks to represent a nationwide class and a California subclass of consumers who purchased Evian brand water bottles. The plaintiffs claimed that the Carbon Trust certification logo on the packaging misled customers into believing that the product’s manufacturing process had no carbon footprint. The plaintiffs also assert that Danone’s advertising is... Continue Reading…

  • FTC Warns Trade Associations and Influencers About Social Media Posts Promoting Sugar

    Key Update: The warning letters sent by the FTC urge the health and diet influencers to review their Instagram, TikTok, and other social media posts to ensure that any material connections are clearly and conspicuously disclosed. The FTC alleged that none of the influencer posts contained video disclosures, and some influencers did not disclose their... Continue Reading…

  • Junk Fees Under Scrutiny: FTC Issues Proposed Rulemaking

    Key Updates: Two types of fees are prohibited by the proposed rule: The Commission voted 3-0 to approve the publication of the notice of proposed rulemaking. Consumers have 60 days after the notice is published in the Federal Register to submit comments electronically. The FTC proposal is part of a larger effort to combat hidden... Continue Reading…

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RELATED INFORMATION

Bar and Court Admissions

  • Washington

Education

  • University of Virginia School of Law, J.D., 2013, Executive Editor, Virginia Sports & Entertainment Law Journal
  • University of Virginia, McIntire School of Commerce, B.S., Commerce, 2008