You have the smarts. You have the message. But, as an attorney or as a leader in your organization, the key to influencing others is to catch attention, keep attention and make your message stand at attention through memorable content and delivery. The latest research shows that there exist key persuasion differences in female attorneys’ and leaders’ arsenals in comparison to our male counterparts. Karen presented about the latest techniques that take into account the “corporate female influencer” research regarding effective messaging and delivery that can be most influential in professional environments.