Professional Biography
Updated Image of Eric Ashcroft

Eric Ashcroft Counsel

  • Seattle

    D +1.206.359.3214

    F +1.206.359.9000

    Seattle

    1201 Third Avenue, Suite 4900

    Seattle, WA 98101-3099

    +1.206.359.3214

    EAshcroft@perkinscoie.com

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Overview

Experience

Mergers & Acquisitions

Hydrofarm Holdings Group, Inc. Acquisition of Aurora Innovations Inc.

Represented Hydrofarm Holdings Group, Inc. in the acquisition of Aurora Innovations, LLC (formerly Aurora Innovations Inc.), Aurora International, LLC (formerly Aurora International, Inc.) and Gotham Properties LLC, an Oregon-based manufacturer and supplier of organic hydroponic products with locations in the United States and Canada.

Deschutes Brewery Asset Purchase

Represented Deschutes Brewery, Inc. in its acquisition of certain assets of Alein industries LLC (f/k/a Boneyard Beer LLC).

Represented Les Schwab Tire Centers

Represented Les Schwab Tire Centers, a 68-year old family-owned business and leading tire retailer and service center operator, in its sale to Meritage Group.

Sale of AdvisorEngine

Represented AdvisorEngine in its sale to Franklin Templeton. AdvisorEngine is a digital wealth platform and provider of technology and consulting services to more than 1,200 financial advisory firms in the United States that manage over $600 billion in assets.

Hunter Communications, Inc. Sale

Represented Hunter Communications, Inc. in its acquisition by Grain Management LLC.

Acquisition of CityBase, Inc.

Representation of CityBase, Inc. in its sale to GTY Technology Holdings Inc.

Financing

Represented Crocs Inc.

Represented Crocs Inc. in a Rule 144A / Regulation S offering of $350 million aggregate principal amount of its 4.250% senior notes due 2029.

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Areas of Focus

Bar and Court Admissions

  • Washington

Education

  • Brigham Young University, J. Reuben Clark Law School, J.D., summa cum laude, Order of the Coif, 2012, Lead Note and Comment Editor, BYU Law Review
  • Brigham Young University, M.Acc., Tax, highest distinction, 2012
  • Utah State University, B.S., Accounting; Finance; Economics, magna cum laude, 2009