Karen Lisko, Ph.D., was quoted in the Law360* article, "How to Win a Patent Damages Battle," on various ways to set clients up for better end results in a patent trial.

When deciding on a damages award, jurors will often start with a dollar amount and then adjust up or down to get to what they perceive to be a fair result. Karen calls this the “anchor and adjustment approach.”

“When I’ve talked with jurors after actual patent trials and when we’ve done a great deal of research with mock jurors in patent cases, the common denominator is they usually start with some kind of an anchor,” said Karen, who co-authored a book with Kevin Boully called “Patently Persuasive.”

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