Perkins Coie was a platinum sponsor of the virtual 2020 ANA/BAA Marketing Law Conference. Seattle Partners Amanda Beane and Jason Howell presented on “Price and Sales Advertising: Case Studies and Workshop” along with panelists from Target Corporation and 7-Eleven, Inc. on Tuesday, November 10, 2020. They discussed how advertisers and retailers continue to face challenges regarding sale and price advertising and claim substantiation, and, particularly in the context of multiple platforms, new technologies, and shifting markets. This session covered recent enforcements and actions in the areas of sale and price advertising and best practices for compliance and risk mitigation. It also addressed hot topics such as automatic subscription billing, drip pricing, dynamic pricing, and international pricing.