Professional Biography
Image of Amanda Bean

Amanda J. Beane Partner

Firmwide Co-Chair, Advertising, Marketing & Promotions Practice

  • Seattle

    D +1.206.359.3965

    F +1.206.359.9000

    Seattle

    1201 Third Avenue, Suite 4900

    Seattle, WA 98101-3099

    +1.206.359.3965

    ABeane@perkinscoie.com

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Overview

Amanda Beane is a commercial litigator with more than 20 years of experience. She serves as co-chair of the Advertising, Marketing & Promotions industry group. She counsels and defends clients on matters related to consumer protection and unfair competition, including marketing and advertising law, privacy law, and the Americans with Disabilities Act (ADA). She also routinely represents clients in contract, trade secret, noncompetition agreements, and other commercial matters. Her experience includes a significant roster of class-action defense cases, including high-impact and nationwide class actions, as well as experience before the National Advertising Division (NAD).

Amanda has represented clients such as Zillow, Nuun, Philz Coffee, HTC, and CenturyLink. She is licensed in Washington and California and has extensive experience in state and federal courts across the country, including appeals and arguments before the Washington Supreme Court and the U.S. Court of Appeals for the Ninth Circuit.

Amanda has also been involved in numerous voting rights cases across the country, including in Texas, Georgia, Iowa, Michigan, and Minnesota. She was part of a team that included a dozen lawyers representing the Biden-Harris campaign in managing the recount of nearly five million ballots in the U.S. presidential election in Georgia—the second largest recount in American history—and assisted in post-election litigation in Georgia.

Consumer Protection, False Advertising, and Privacy

Amanda defends businesses against claims under consumer protection, unfair competition statutes, and privacy statutes. These include state consumer protection acts; false advertising laws; unfair competition laws; and federal and state privacy laws, such as the California Invasion of Privacy Act (CIPA), the Lanham Act, and other related laws.

She counsels clients on advertising, marketing, and regulatory compliance issues, such as advertising claims and substantiation, subscription and autorenewal laws, sustainability claims, Made in USA claims, and endorsements and influencers, as well as consumer-facing terms and conditions.

Americans With Disabilities Act

Regularly counseling and defending clients against claims under the ADA and related state laws, Amanda focuses her ADA practice on Title III public accommodations claims. Her counseling and litigation experience includes claims related to digital access for consumers who are blind and visually impaired, accommodations for deaf and hard-of-hearing consumers, and issues related to physical access in spaces such as parking lots and hotels.

Business Litigation

Amanda’s experience includes high-stakes trade secret litigation and litigation related to noncompetition agreements, including bringing and defending preliminary injunction motions, breach of contract matters, partnership disputes, and other commercial litigation. 

An author and contributor to articles on consumer protection, advertising law, and the ADA, Amanda has given presentations regarding price advertising, class actions, and website accessibility, among other topics. Amanda is co-founder of and contributor to the blog, Consumer Protection Review.

consumer protection review blog

Consumer Protection Review

The latest legal updates in marketing, consumer products & consumer protection.

Visit the Consumer Protection Review blog

Professional Leadership

  • Legal Voice, Director/Board of Directors, 2018-2022
  • ACLU of Washington, Legal Committee, 2018
  • Washington State CASA, Board Member, 2012-2013

Experience

News

Insights

RELATED INFORMATION

Bar and Court Admissions

  • Washington
  • California
  • U.S. Supreme Court
  • U.S. Court of Appeals for the Ninth Circuit
  • U.S. District Court for the Eastern District of Washington
  • U.S. District Court for the Western District of Washington
  • U.S. District Court for the Northern District of California
  • U.S. District Court for the Southern District of California
  • U.S. District Court for the Eastern District of California
  • U.S. District Court for the Central District of California

Education

  • University of Washington School of Law, J.D., 2002, Associate Notes and Comment Editor, Washington Law Review
  • Kalamazoo College, B.A., cum laude, Phi Beta Kappa, 1996