Practitioners need to know about several important issues if they are going to advise clients regarding publicity rights—whether the practitioners are advising rights holders such as athletes, actors, or musicians; or are representing companies that use the names, voices, or likenesses of individuals in commercial advertising or promotions. This panel discussion will focus on the life of a fictional female soccer player from high school through college, the World Cup, and eventually her professional soccer career, and then into her post-career life and death. Topics covered will include:

• Basic publicity rights and emerging issues (i.e., NFTs, fantasy leagues, sports betting) during life and post-mortem. (e.g., who has the right/what does it apply to/how long does it last?);
• Liability and damages associated with misuse of name and likeness and rights of publicity;
• First Amendment issues, including the use of player images or video in tribute, advertising, or sponsored broadcast pieces; and
• International publicity rights applicability to the foregoing issues.

Moderator: 

• Chris Chaudoir, Senior Counsel, Chevron Corporation (USA)

Speakers:

• Lindsay Allen, Counsel, Perkin Coie LLP (USA)
• Doug Bania, Founding Principal, Nevium Intellectual Property Consultants (USA)
• Jeff Cadwell, Partner, Dorsey & Whitney LLP (USA)
• Howard Shire, Partner, Troutman Pepper (USA)