Perkins Coie's Annual AV/VR Survey mentioned in "4 Key Challenges Facing UX Design for XR and How to Solve Them", ThreeSixty article regarding the relationship between UX design and the growth of immersive technology.

"In fact a survey of 140 industry professionals in 2018 by global law firm Perkins Coie found the top rated barrier for both VR and AR adoption was poor UX for a second year in a row. Although, in many cases these UX barriers relate to setting up the hardware, we need to also pay attention to the many challenges around how to best design immersive software and new UI paradigms, that are easier to adopt and provide a sense of familiarity as users move from application to application."