08.2017
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08.2017
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General News
Kirk Soderquist and Jason Schneiderman were quoted in the American Lawyer article, "Virtual Visionaries: How 7 Firms Got Out Front on Virtual Reality and Augmented Reality,"
"Why They Matter: Perkins Coie's early entry into the VR arena was a natural outgrowth of the firm's involvement with the videogame industry and its historical work with innovative companies. Soderquist and Schneiderman helped oversee a 2016 survey conducted with UploadVR of 650 startup executives, investors and consultants to see how the fledgling VR industry felt about itself. Surprisingly, a lack of compelling content was cited as the biggest obstacle to widespread acceptance for VR. The duo believes that mobility-as in smartphones-will be key to the format's advance, but that AR will become ubiquitous while VR will become a nice niche play."
"It's critical we develop our own set of regulations, or government will step in and make them for us," Kirk Soderquist.
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