Partner Geoffrey Vance was quoted multiple times in "5 Myths About Legal Analytics, Busted*," an article in Law.com, regarding five common myths surrounding legal analytics, and the truth behind
them.

Myth #2: Legal analytics is too expensive
Anytime an organization is asked to invest in new technology up front, its stakeholders can view the cost as a pricey expense with questionable ROI. But according to Geoffrey Vance, a partner in Perkins Coie’s litigation practice and firmwide chair of the e-Discovery Services and Strategy practice, the return on legal analytics is clear — even with a five or six-figure investment. “I can now demonstrate, through science and anecdotes, how we spend less time making better decisions and less money looking at this information,” he says. In addition, legal analytics costs may be included in the price of a larger technology solution, which can ease discouragement.

Myth #4: Clients won’t pay for legal analytics
On the law firm side, many worry that clients won’t see the value of legal analytics or pay for these tools if billed. Vance says that is typically not the case: “Most clients are really sophisticated and look to their law firms to recommend analytics and may even question why they are not using them,” he says. “Today’s biggest companies, like Amazon, Google and Facebook, all use analytics in everything they do — that’s their business model — and lawyers need to do what their clients are doing.”

*Subscription based publication.