The Federal Trade Commission is experiencing a major shakeup this year, with several new commissioners slated for approval. The changing composition of the FTC has led many to believe that the newly-appointed commissioners will be less active than their predecessors – or at least less inclined to seek financial penalties for certain marketing tactics – but that they will still target advertising practices that deceive and harm consumers. Moreover, state regulators and consumers are heavily monitoring these trends, too. Therefore, to the extent that we see somewhat lighter enforcement from the FTC in the next few years, we may well see more aggressive enforcement activity at the state level. Click here to read to the full article.