On March 28, Iowa Governor Kim Reynolds signed Senate File 262, effective January 1, 2025, making Iowa the sixth state to offer comprehensive privacy protections. Iowa’s new legislation appears to be the most business-friendly omnibus privacy law yet, with fewer requirements than those of other states. The law will apply to a person who conducts business in Iowa or produces products or services targeted to Iowa residents, and who meets either of the following requirements in a calendar year: (1) processes the personal data of 100,000 consumers or more (consumers defined as residents of Iowa “acting only in an individual or household context”) or (2) controls or processes the personal data of at least 25,000 consumers and derives over 50% of annual gross revenue from the sale of personal data.

Read the full blog post here on Perkins on Privacy.