On January 9, 2024, the Federal Trade Commission (FTC) announced its complaint and proposed settlement with location data broker X-Mode Social, Inc. and its successor Outlogic, LLC (collectively X‑Mode). Under the order, X-Mode will be prohibited from sharing or selling any “sensitive location data”—location data that identifies visits to sensitive locations such as medical facilities, religious organizations, and other locations that allow potentially sensitive inferences. The FTC’s action reflects the FTC’s continued focus on location data, particularly that reflects potentially sensitive information, and is similar to the case it is currently litigating against Kochava regarding its sales of precise geolocation data.

Read the full blog post here on Perkins on Privacy.