Meredith Halama is a Commercial Litigation partner in the firm’s Privacy & Security practice and Advertising, Marketing and Promotions group. Her practice focuses on privacy, advertising and marketing, and other consumer protection issues, with a particular emphasis on interest-based advertising, mobile advertising, data monetization and related business practices. Meredith counsels a broad range of companies, including technology companies, retailers and publishers, on privacy and consumer protection issues and serves as a leading authority on online and mobile advertising practices.
In addition to her counseling practice, Meredith represents companies in regulatory investigations before the Federal Trade Commission, state attorneys general and self-regulatory bodies. She also drafts privacy policies, online terms and conditions, and other consumer-facing disclosures. Meredith also regularly drafts and negotiates commercial agreements related to the collection, use and sharing of user data.
Prior to joining Perkins Coie, Meredith served as Deputy General Counsel and Director of Compliance of the Network Advertising Initiative, a trade association composed of nearly 100 companies engaged in interest-based advertising and related practices. While there, she drafted an industry code of conduct governing the collection and use of data for interest-based advertising, and she helped to develop industry policies with respect to the collection and use of data from mobile devices as well as how to respond to browser-based "Do Not Track" signals. She also regularly interfaced with regulators, privacy advocates and industry groups to help develop industry guidelines and policies. Before joining the NAI, Meredith spent eight years in private practice, where she focused on privacy and communications law.