Trademark, Copyright, Internet & Advertising
Trademarks and copyrights identify and articulate a company’s message and are a significant component of its value. Protecting those intellectual property assets is critical to that business’ success.
Perkins Coie’s Trademark, Copyright, Internet & Advertising lawyers partner with innovative clients to protect and grow their brands, navigate complex IP issues, and maximize the value of their resources. Our collaborative approach enables us to fully understand our clients’ businesses and needs. That knowledge helps our lawyers identify and protect the integrity of our clients’ brands and stand out from competitors.
Recognized as IP leaders in both the United States and China, we understand the significance and value of IP rights to our clients’ businesses. Our professionals work closely alongside clients to develop cost-effective strategies and programs, identify and perfect IP rights, and assert or defend these rights.
Perkins Coie thrives at the intersection of intellectual property law and industry knowledge, with our strengths spanning traditional and cutting-edge issues across many industries. Our lawyers are experienced in legacy industries including aerospace, financial services, food and beverage, cosmetics and personal care products, apparel and footwear, and outdoor products. We also possess depth in emerging sectors such as interactive entertainment, internet and e-commerce companies, social media platforms, software, SaaS and mobile app providers, blockchain technology and digital currency, and augmented (AR) and virtual reality (VR).
Areas of Focus
Trademark and Domain Names
Enforcement & Litigation
Copyrights
Advertising, Marketing & Promotions
Arts & Entertainment
Our Team

Notice
Before proceeding, please note: If you are not a current client of Perkins Coie, please do not include any information in this e-mail that you or someone else considers to be of a confidential or secret nature. Perkins Coie has no duty to keep confidential any of the information you provide. Neither the transmission nor receipt of your information is considered a request for legal advice, securing or retaining a lawyer. An attorney-client relationship with Perkins Coie or any lawyer at Perkins Coie is not established until and unless Perkins Coie agrees to such a relationship as memorialized in a separate writing.
Notice
Before proceeding, please note: If you are not a current client of Perkins Coie, please do not include any information in this e-mail that you or someone else considers to be of a confidential or secret nature. Perkins Coie has no duty to keep confidential any of the information you provide. Neither the transmission nor receipt of your information is considered a request for legal advice, securing or retaining a lawyer. An attorney-client relationship with Perkins Coie or any lawyer at Perkins Coie is not established until and unless Perkins Coie agrees to such a relationship as memorialized in a separate writing.
1,900+ Clients in 200 Countries
Awards and Recognition
- Named a “Litigation Leader” in intellectual property litigation in the BTI Litigation Outlook 2022, 2023, and 2024 reports
- Ranked globally, nationally, and regionally for intellectual property law by Chambers USA, Chambers China, and Chambers Global
- Named an “Inclusion Champion” in the Diversity Lab’s 2021 and 2022 Blueprint Surveys for our firm leadership’s diversity and inclusion efforts
- Named to the 2021 and 2022 ChIPs Honor Roll for our IP practice and firm leadership’s diversity and inclusion initiatives by ChIPs and Diversity Lab
- Ranked nationally for trademark law in the United States and in China by Managing IP
- Ranked nationally and regionally in the United States and in China by World Trademark Review 1000
- Recognized as a leading trademark firm in the United States and China by World Intellectual Property Review (WIPR)
- Named the U.S. News - Best Lawyers® “Law Firm of the Year” in Patent Law four times; 61 IP attorneys recognized in The Best Lawyers in America in 2022