There has never been a more exciting time for business executives to embrace extended reality and propel their companies into the future. Extended reality (“XR”) is the umbrella term for immersive technologies such as augmented reality (AR), virtual reality (VR), mixed reality (MR), and other forms of alternate, expanded, or immersive reality applications, including those not yet invented. While XR is generally contemplated as a vehicle for gaming, a recent survey conducted by Perkins Coie LLP and the XR Association indicates that forward-thinking executives in non-immersive technology industries should be thinking about how to use XR to maximize their respective outcomes. Click here to read the full article on CEOWorld Magazine.