This presentation was a primer on the key considerations every game developer should weigh before integrating film, TV, or other content into their videogames. The speakers started by discussing the historical landscape for HOW various types of content have been integrated across mediums and laying out a framework for licensing intellectual property generally. The discussion then focused on the key legal issues that developers face when developing film, television or videogames using third party IP, including content clearance, ownership, and end user rights. By the end of the presentation, attendees gained a deeper understanding of the special considerations unique to licensing content from film, TV, and music companies. Game developers and their representatives learned what rights to ask for and what to watch out for when licensing entertainment content for their video games.