Valeska Pederson Hintz was quoted in the Bloomberg Law* article "Slack Listing to Draw $20.8 Billion Valuation, MKM Partners Says" regarding the $20.8 million valuation of Slack, a work-messaging tech unicorn, prior to its direct listing.

She explains that, when a company pursues a direct listing instead of an initial public offering, “you need enough brand recognition and people need to understand what your product is.” She also suggests that Slack should look to the Spotify precedent and disclose stock prices from recent private sales in its registration statement ahead of going public: “You have to really help people with price discovery.”

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