Perkins Coie was mentioned in the AR Post article, "AR and VR Survey Shows Optimism in Industry," regarding the findings in the firm's 2020 Augmented and Virtual Reality Survey Report.

Monetization of AR and VR experiences needs to do two things. It needs to allow the producer to pay off and profit from the experience. It also needs to make the experience affordable and usable for users.

According to the [Perkins Coie] study, producers are looking for – and finding – new ways of monetizing their experiences. These include offering subscriptions, product placement and advertisements, and in-app purchases. Incidence of all of these methods are increasingly being used from last year.