02.19.2021

|

General News

Chief Marketing Officer Deborah Ruffins was quoted in “Business Development Blog: Showing up in a Virtual World,” an article in Thomson Reuters, regarding how to thrive in a virtual world.

Deborah Ruffins says, “Just call, call regularly, call to ask how somebody’s doing. Call at off hours that are more convenient for your clients who have children or other commitments, who are, like us all, struggling with the upheaval. Be personable, be real, be available, and also, of course, offer insights to help.”

“Rainmakers, who were used to walking the halls and organically developing relationships or collaborating with clients in their offices, sometimes struggled with how to adapt,” says Deborah.