Deborah Ruffins was quoted in the Puget Sound Business Journal article, "Deborah Ruffins, Perkins Coie's New Head of Marketing, Wants to Showcase the Firm's Breadth," regarding her new role as chief marking officer of the firm.

I don't know how often we're called a Seattle-based firm, but in some ways I'd like to change that to "technology leader." You know, "Perkins Coie - counsel to innovative companies like X, Y and Z is really expanding its footprint around the country and just really raising its profile." I hope there's some element of increased public visibility. I hope that our clients are talking, or at least more aware of and more familiar with, the breadth of capabilities that we offer, because I think a lot of times people know us for the thing they know us for. They don't know how full-service we are.