For the first time since 2015, the Federal Trade Commission (FTC) has been asked to approve a new “verifiable parental consent” (VPC) method under the Children’s Online Privacy Protection (COPPA) Rule. Under COPPA, operators of online sites and services “directed to children” under 13 must obtain VPC before collecting personal information from a child online. The COPPA Rule enumerates several acceptable methods for obtaining VPC, but also allows interested parties to submit new VPC methods to the FTC for approval. The FTC has announced that the Entertainment Software Rating Board (ESRB), which operates a COPPA safe harbor program, along with Yoti Ltd., a digital identity company that offers identity verification, age assurance, reusable digital identity, and e-signature solutions, and SuperAwesome Ltd., which provides technology to help companies comply with parental verification requirements, submitted an application for a new VPC method utilizing “Privacy-Protective Facial Age Estimation,” which is designed to analyze the geometry of a parent’s face to confirm that they are an adult.

Read the full blog post here on Perkins on Privacy.