04.26.2022
|
Speaking Engagements
33rd Annual Food Label Conference / Washington, D.C.
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04.26.2022
|
Speaking Engagements
33rd Annual Food Label Conference / Washington, D.C.
Brian's session, "Best Practices for Claim Substantiation," covered deciding how to validate, document, and substantiate product claims is critical to ensuring that labels are truthful and not misleading to consumers. His presentation addressed a variety of claims through a framework considering substantiation while covering best practices and legal considerations for determining whether a claim is appropriate.
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