Perkins on Privacy
Perkins on Privacy
Perkins on Privacy keeps you informed about the latest developments in privacy and data security law. Our insights are provided by Perkins Coie's Privacy & Security practice, recognized by Chambers as a leading firm in the field.

“A New Era of Privacy Enforcement”: CPPA Signals Intensified Oversight while Advancing New Regulations
150 consumer complaints per week. A consortium of privacy regulators. “Hundreds of open investigations.”

2025 Breach Notification Law Update
State Updates, Security Mandates, and the Federal Regulatory Horizon

Minor Coordinates, Major Concerns: FTC Case Signals Collecting Location Data Isn’t Child’s Play
On September 2, 2025, the Federal Trade Commission filed a complaint and proposed order against toy manufacturer Apitor Technology Co., Ltd.

DOJ Posts New FAQ for the “Bulk Data” Rule
The U.S. Department of Justice (DOJ) “Data Security Program” (DSP), also known as the “Sensitive Data Rule” or “Bulk Data Rule,” has prompted numerous questions about its scope and application.

Are You Ready for October 1? Maryland’s Data Privacy Law Sets New Standards For Compliance
The Maryland Online Data Privacy Act (MODPA) is just around the corner, and businesses should consider preparing to address novel compliance obligations that also rank among the most stringent to date.

California, Colorado, and Connecticut Launch Multi-State Investigative Sweep Focusing on Global Privacy Control
In a major move signaling the growing power of multi-state cooperation on privacy enforcement, the California Privacy Protection Agency (CPPA), alongside the Attorneys General of California, Colorado, and Connecticut (collectively, the “Coalition”), announced an investigative sweep targeting businesses that fail to honor

Privacy in Focus: California’s Legislative Session Closes with Major Changes
California’s legislature has once again taken center stage in the national privacy conversation, passing a flurry of privacy bills during a marathon session that stretched into the night of September 12.

Salt Typhoon Cyberattacks: Updated Threat Assessment and Recommended Mitigations
Key Takeaways

FTC Files New “AI Washing” Case
On August 25, 2025, the Federal Trade Commission filed a complaint against Air AI, alleging the company and its owners made overblown claims about the availability and capabilities of its artificial intelligence (AI) tools to replace human sales representatives, as well as deceptive claims about the busi
VPPA Litigation Update: California’s Ruling in Video Game Context, D.C. Circuit’s Take on Consumer Definition
Can buying a video game on a website using pixel technology make you a Video Privacy Protection Act (VPPA) plaintiff?

Texas Broadens State’s TCPA Rules and Increases Litigation Risks for Marketers
Texas has enacted amendments to its state version of the federal Telephone Consumer Protection Act (Tex. Bus. & Comm.

Data Brokers Under the Spotlight: Latest CPPA Enforcement Action Reflects New Era for Data Broker Compliance
State privacy enforcement targeted at data brokers continues, and the California Privacy Protection Agency (CPPA) has been at the forefront of this effort.

CPPA Approves Cybersecurity, Automated Decisionmaking, and Risk Assessment Regulations
After years of drafting, discussions, and debates, the California Privacy Protection Agency (CPPA) Board reached a significant milestone in its efforts to bring to fruition regulations that have been in discussion by the CPPA Board for several years.

Mid-Year Recap: State Consumer Privacy Laws
With 2025 more than half over and many state legislatures adjourned for the year, we look back at significant legislative developments concerning state comprehensive consumer privacy laws.

Connecticut Pierces the GLBA Veil in Overhauling its Omnibus Privacy Law
The Connecticut Governor signed SB 1295 into law on June 25, 2025, again amending the Connecticut Data Privacy Act (CTDPA).