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Perkins on Privacy

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Perkins on Privacy

Perkins on Privacy keeps you informed about the latest developments in privacy and data security law. Our insights are provided by Perkins Coie's Privacy & Security practice, recognized by Chambers as a leading firm in the field. 

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May 13, 2025 Privacy Compliance

Second Circuit Clarifies VPPA Scope for Pixel Tracking Cases

Last week, the Second Circuit, in Solomon v. Flipps Media, Inc., joined the Third and Ninth Circuits in holding that “personally identifiable information” (PII) under the Video Privacy Protection Act (VPPA) is limited to information that would enable an ordinary person, without specialized knowledge or tools, to identify a consumer’s video-viewing history. 

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World Cybersecurity
May 12, 2025 Regulatory Enforcement CCPA State Privacy Laws

Buckle Up! CPPA Is Driving Privacy Regulation and Enforcement Forward

After a relatively slow start to 2025, the California Privacy Protection Agency (CPPA) is firing on all cylinders now. View blog post
Security
May 5, 2025 Children’s Privacy Federal Trade Commission Regulatory Enforcement

FTC (Finally) Publishes Amended COPPA Rule: Compliance Deadlines Set

On April 22, 2025, the Federal Trade Commission published in the Federal Register the amendments to the Children’s Online Privacy Protection Act (COPPA) rule it 

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April 25, 2025 Regulatory Enforcement Federal Trade Commission Consumer Protection

FTC Enforcement Priorities Take Shape With Resource Cuts in Mind

Perkins Coie partner Janis Kestenbaum says the FTC is keeping the pressure on strong consumer protection enforcement despite the Trump administration’s deregulatory agenda.

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Government
April 11, 2025 Privacy Compliance State Privacy Laws CCPA Artificial Intelligence

CPPA Signals Significant Revisions Ahead

Going into the Friday, April 4, 2025, meeting, the CPPA seemed poised to move forward far-reaching privacy regulations on RAs, cybersecurity audits, and ADMT.

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Data
March 25, 2025 Regulatory Enforcement CCPA State Privacy Laws Privacy Compliance

California Privacy in 2025: Key Changes Affecting Data Brokers

As we close out the first quarter of 2025, one thing is unmistakable: California’s regulatory efforts continue to center on data brokers. 

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Security
February 7, 2025 Privacy Compliance Children’s Privacy Federal Trade Commission Regulatory Enforcement

FTC Announces New Children’s Privacy Requirements in Updated COPPA Rule

The Federal Trade Commission announced long-awaited amendments to the Children’s Online Privacy Protection Act Rule on January 16, 2025, marking the first changes to the COPPA Rule since 2013. The amendments are the output of a rule review process that began in 2019 and a notice of proposed rulemaking announced in December 2023.

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Computer Lock Security
February 3, 2025 Privacy Law Recap Privacy Litigation

Privacy Law Recap 2024: Class Actions and Mass Arbitrations

Claims involving the alleged collection and use of consumer data continued to drive trends in privacy class actions and mass arbitrations in 2024. View blog post
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December 20, 2024 Privacy Law Recap Regulatory Enforcement

Privacy Law Recap 2024: Regulatory Enforcement

This year saw significant enforcement activity from the Federal Trade Commission on privacy, data security, and related technology topics, particularly with respect to location information, health, and other sensitive data; data brokers; children’s privacy and online safety; and consumer protection issues related to artificial intelligence. State-level privacy enforcers, such as those in T

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December 17, 2024 Privacy Law Recap State Privacy Laws

Privacy Law Recap 2024: State Consumer Privacy Laws

U.S. privacy law continued to expand in 2024, both geographically and substantively.  We now have 19 states with comprehensive consumer privacy laws (some of which are already in effect, while others become effective in 2025 and 2026). This recap focuses on the 10 state laws that were enacted or took effect this year, as well as the states that enacted meaningful updates.

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Cellphone Privacy Security
December 13, 2024 Privacy Law Recap Data Security CCPA

Privacy Law Recap 2024: Data Security

Continued cyberthreats drove expanded data security and breach notification requirements in 2024. Although sectors deemed high-risk saw significant activity, we also saw proposed regulations that stand to have a significant impact on a wide swath of private companies in the year to come.

This Update outlines highlights of data security law in 2024.

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Computer Lock Security
December 11, 2024 Regulatory Enforcement Federal Trade Commission

FTC Staff Paper Finds that Most Surveyed “Smart” Products Fail to Disclose Duration of Support

On November 26, 2024, the FTC released a staff paper regarding the disclosure of the duration of the support for the software of connected consumer devices. As the FTC staff explained, if a manufacturer stops providing software updates, products may lose their “smart” functionality, become insecure, or stop working entirely. Against that backdrop, the FTC examined the software support disclosures of manufacturers of 184 connected consumer products. The FTC concluded that just under 89% of the product web pages for the studied devices did not disclose a software support period. View blog post
Security
December 4, 2024 Privacy Compliance New Administration Regulatory Enforcement Federal Trade Commission

How the FTC’s Approach to Privacy, Security, and AI Enforcement May Change

The new administration is likely to have a significant impact on the Federal Trade Commission’s (FTC’s) approach to privacy, data security, and other technology-related aspects of consumer protection, including artificial intelligence (AI). View blog post
Data
December 3, 2024 National Security Regulatory Enforcement

CISA Security Requirements for Restricted Data Transactions Under New DOJ Rule

CISA has proposed security requirements for certain categories of restricted data transfers. Any U.S. business that transfers its data outside the United States or gives businesses or people outside the United States access to its data should review and work with security and legal professionals to ensure compliance.

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