As consumer demand for “clean,” “green” and “natural” personal care products soars, it is important to mitigate the risks of both regulatory enforcement and private litigation. During this session, Kristine Kruger discussed the changing regulatory landscape and recent litigation trends in the “eco-friendly” beauty space. Topics included potential updates to the FTC’s Green Guides, new FDA warning letters on labeling claims and deceptive advertising, compliant product labeling, claim substantiation and potential defenses to “clean”-related litigation.