Kirk Soderquist was quoted in “The State of Virtual and Augmented Reality: Industry Sees New Reasons For Hope Amid The Hype,” an article in GeekWire, regarding AR/VR and what to expect.

“Those practical application usages of VR will continue to grow and be the first place we see real utilization of it,” said Kirk Soderquist.

A recent Perkins Coie survey found that user experience, lack of content, and cost are the three biggest obstacles to mass consumer adoption of VR and AR technology.