Bill Malley was quoted in The American Lawyer article, "If Cash Is King, Do Law Firms Need to Change Their Business Model to Keep Up?" regarding the value of investing for the long term.

Perkins Coie Managing Partner Bill Malley says he’s been aided by a partnership culture that recognizes the value of investing for the long term. Consequently, not only does the firm have a strategic plan that guides investment decisions in good times and bad times, it takes pains to communicate the specifics not just to partners but to all attorneys and personnel. 

“When you do that—and do that before you have a time of economic disruption—you create a common understanding of where your business is going,” Bill says. “That provides the starting point of building partner consensus around investment decisions.”