Larry Reichman guides clients within such regulated industries as food and beverage, dietary supplements, tele- communications and energy in major initiatives and new market opportunities by resolving regulatory challenges, project impediments and related litigation. From guidance on label requirements for food and beverage products, including the unique mandates governing online sales and organic products, to advising on a major educational institution’s creation of a statewide broadband network, Larry introduces business practicality into his regulatory compliance counsel to global manufacturers, corporations, public utilities and entrepreneurs.
Food Regulatory Advice
Focused on keeping food and beverage manufacturers and retailers trouble-free on the health, safety, supply chain and regulatory fronts, Larry advises on all aspects of food regulation, including product labeling, food safety, licensing, registration and other issues. His counseling background includes regulation by the Food and Drug Administration (FDA) and U.S. Department of Agriculture (USDA) of food, beverages, dietary supplements, over-the-counter drugs and cosmetics, as well as state and local regulation and licensing of food businesses.
Larry supports the expanding needs of leading players in the food, beverage, pet food, OTC drug and nutrition sectors, which include advice on regulatory-compliant mobile food apps, private label products, food recalls and cost-efficient approaches to food and product label review.
Telecom and Utilities Regulatory Advice and Litigation
The “regulation of wires and pipes” is another core area of Larry’s practice. He works with numerous public utilities and private companies operating in the telecommunications, electric, gas and water industries.
Areas of his counsel include utility acquisitions, rate regulation and facility siting, and he has decades of experience appearing before the Oregon Public Utility Commission (PUC). Larry was influential in one of the most successful appeals of a PUC order in Oregon history. He represented Qwest Corporation, now owned by CenturyLink, in the appeal and remand of its last general rate case in Oregon. The overall financial benefit of the reversal exceeded $500 million. Additionally, he represented Google Fiber in its development of a broadband network in Portland and Oregon State University in its proposed establishment of a new statewide broadband network. Larry also counsels property developers on innovative approaches to delivering communications, energy, water and other utility services and amenities to projects, including several large development projects in San Francisco.
In the energy sector, Larry has led clients through the process of permitting and siting of energy projects involving transmission, solar, wind and the sale of energy. Water rights and use, including NPDES permits, are also part of his practice.