Professional Biography

Lawrence Reichman Partner

  • Portland

    D +1.503.727.2019

    F +1.503.727.2222


    1120 NW Couch Street, 10th Floor

    Portland, OR 97209-4128




Larry Reichman guides clients within such regulated industries as food and beverage, dietary supplements, tele- communications and energy in major initiatives and new market opportunities by resolving regulatory challenges, project impediments and related litigation. From guidance on label requirements for food and beverage products, including the unique mandates governing online sales and organic products, to advising on a major educational institution’s creation of a statewide broadband network, Larry introduces business practicality into his regulatory compliance counsel to global manufacturers, corporations, public utilities and entrepreneurs.

Food Regulatory Advice

Focused on keeping food and beverage manufacturers and retailers trouble-free on the health, safety, supply chain and regulatory fronts, Larry advises on all aspects of food regulation, including product labeling, food safety, licensing, registration and other issues. His counseling background includes regulation by the Food and Drug Administration (FDA) and U.S. Department of Agriculture (USDA) of food, beverages, dietary supplements, over-the-counter drugs and cosmetics, as well as state and local regulation and licensing of food businesses.

Larry supports the expanding needs of leading players in the food, beverage, pet food, OTC drug and nutrition sectors, which include advice on regulatory-compliant mobile food apps, private label products, food recalls and cost-efficient approaches to food and product label review.

Telecom and Utilities Regulatory Advice and Litigation

The “regulation of wires and pipes” is another core area of Larry’s practice. He works with numerous public utilities and private companies operating in the telecommunications, electric, gas and water industries.

Areas of his counsel include utility acquisitions, rate regulation and facility siting, and he has decades of experience appearing before the Oregon Public Utility Commission (PUC). Larry was influential in one of the most successful appeals of a PUC order in Oregon history. He represented Qwest Corporation, now owned by CenturyLink, in the appeal and remand of its last general rate case in Oregon. The overall financial benefit of the reversal exceeded $500 million. Additionally, he represented Google Fiber in its development of a broadband network in Portland and Oregon State University in its proposed establishment of a new statewide broadband network. Larry also counsels property developers on innovative approaches to delivering communications, energy, water and other utility services and amenities to projects, including several large development projects in San Francisco.

In the energy sector, Larry has led clients through the process of permitting and siting of energy projects involving transmission, solar, wind and the sale of energy. Water rights and use, including NPDES permits, are also part of his practice.

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Handling the most consequential, bet-the-company matters, we protect our clients’ reputations, brands, people, and other critical assets. We bring our institutional knowledge to a broad roster of companies across industries, including those from the education, healthcare, technology, and manufacturing sectors.

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Professional Recognition

  • Listed in Best Lawyers in America: Environmental Law, 2018 – 2024
  • Selected as a "Top Rated Lawyer" in Energy/Environmental by American Lawyer Media, 2013
  • Peer Review Rated AV in Martindale-Hubbell
    (AV®, BV® and CV® are registered certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedures, standards and policies.)

Professional Leadership

  • Oregon State Bar Association, Energy, Telecommunications, and Utility Section, Chair, 2007
  • Oregon State Bar Association, Antitrust & Trade Regulation Section, Past Chair, 1996 
  • Northwest Lawyers and Artists Inc., Director, 1988 – present

Community Involvement

  • Make Music Day PDX, Director

Related Employment

  • Northwest Natural Gas Co., Portland, OR, Associate General Counsel, 1995 – 1997
  • Perkins Coie, Portland, OR, Of Counsel, 1993 – 1995
  • Perkins Coie, Portland, OR, Associate, 1986 – 1993


  • Hon. Edward Warren, Court of Appeals of Oregon, 1984 - 1986






Bar and Court Admissions

  • Oregon
  • New York
  • U.S. Court of Appeals for the Ninth Circuit
  • U.S. District Court for the District of Oregon
  • U.S. District Court for the Northern District of California


  • Cornell Law School, J.D., magna cum laude, Order of the Coif, 1984
  • Cornell University, B.A., with distinction, 1980


  • French