The Privacy Professional’s Guide to Digital Advertising Across the Globe
Digital marketing and advertising are key components of any successful global marketing campaign. However, companies must now balance marketing goals with new global privacy regulations and more privacy-aware consumers. Organizations must ensure they're keeping up with the latest cookie and tracking technology requirements while continuing to support consumer choice and transparency.
To help companies understand the ever-expanding opportunities and potential landmines associated with tracking technologies, this whitepaper aims to provide your organization with the tools necessary to run a successful global marketing campaign while keeping compliant with the growing number of global privacy laws.
Print and share
Authors
Notice
Before proceeding, please note: If you are not a current client of Perkins Coie, please do not include any information in this e-mail that you or someone else considers to be of a confidential or secret nature. Perkins Coie has no duty to keep confidential any of the information you provide. Neither the transmission nor receipt of your information is considered a request for legal advice, securing or retaining a lawyer. An attorney-client relationship with Perkins Coie or any lawyer at Perkins Coie is not established until and unless Perkins Coie agrees to such a relationship as memorialized in a separate writing.