Professional Biography
Will Conley

Will Conley Associate

  • Madison

    D +1.608.294.4013

    F +1.608.663.7499


    33 East Main Street, Suite 201

    Madison, WI 53703-3095




Will Conley provides counsel to clients of all sizes, advising both emerging companies and established industry leaders on matters related to entity formation, venture capital fundraising, corporate governance, litigation, and regulatory compliance.

As a member of the firm’s Blockchain, Digital Assets & Custody industry group, Will counsels clients on the operation of rules and regulations promulgated by the Commodity Futures Trading Commission (CFTC), U.S. Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Financial Crimes Enforcement Network (FinCEN), banking regulators, and state agencies. This includes guiding companies through the design and implementation of business plans related to digital assets and Web3, including regularly drafting and negotiating token purchase agreements; advising on the applicability of U.S. laws and regulations; and counseling on corporate matters, including the formation and governance of decentralized autonomous organizations (DAOs).

In the courtroom, Will represents clients in commercial litigation, particularly time-sensitive, high-stakes, complex cases. Will has also dedicated a significant portion of his practice to political law work as a defender of voting rights across the country. As a result, Will is experienced in all aspects of trial and appellate representation, having prevailed on claims for injunctive, monetary, and appellate relief for clients in cases across the country.

Will maintains an active pro bono practice in both transactional and litigation work, serving as counsel to nonprofit organizations on issues such as formation and governance. He recently incorporated and secured 501(c)(3) status for a historical preservation association in northern Wisconsin.

Will has also defended asylum seekers in removal proceedings and represented clients before the U.S. Supreme Court in matters related to immigration, environmental, and constitutional law.

A third generation Wisconsin attorney, Will is active in the community as a cofounder of the Madison Hub of the Global Shapers Network—an initiative of the World Economic Forum—and serves as a judge in the Wisconsin Governor’s Business Plan Contest, which supports entrepreneurs in the startup stage of tech-enabled businesses in Wisconsin.

Will graduated magna cum laude from the University of Wisconsin Law School, where he served on the Wisconsin Law Review.

Prior to becoming an attorney, Will consulted and advised on models of innovation in both healthcare and higher education. He also worked as a senior innovation analyst for a major insurance company, using design thinking and entrepreneurship to create new ventures focused on emerging technologies, including the use of blockchain and predictive analytics to capture unrealized value across the insurance lifecycle. He previously served as the managing editor of The Madison Review and as an editor at McSweeney’s.

Related Employment

  • Perkins Coie LLP, Summer Associate, 2018
  • American Family Insurance, Senior Innovation Analyst, 2017 - 2019



Bar and Court Admissions

  • Wisconsin
  • U.S. Court of Appeals for the Seventh Circuit
  • U.S. Court of Appeals for the Eighth Circuit
  • U.S. District Court for the Western District of Wisconsin
  • U.S. District Court for the Eastern District of Wisconsin


  • University of Wisconsin Law School, J.D., magna cum laude, 2019
  • University of Wisconsin - Madison, B.A., English; Philosophy, 2015, Phi Beta Kappa