Professional Biography
Image of Jason Howell

Jason S. Howell Partner

Firmwide Co-Chair, Advertising, Marketing & Promotions Practice

  • Seattle

    D +1.206.359.3134

    F +1.206.359.4134

    Seattle

    1201 Third Avenue, Suite 4900

    Seattle, WA 98101-3099

    +1.206.359.3134

    JHowell@perkinscoie.com

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Overview

Experience

Advertising, Marketing & Promotions

Advertising and Product Counsel for Software Company

Advised multinational software company on truth-in-advertising, terms of use, and intellectual property issues related to artificial intelligence offering.

Advertising Counsel for Apparel Retailers and Manufacturers

Counseled national apparel brands on advertising, marketing, and promotions issues, including truth-in-advertising, sustainability claims and substantiation, recurring subscription programs, and promotions.

Advertising and Promotions Counsel for Software Manufacturers

Counseled multinational software brands on advertising, marketing, and promotions issues, including advertising claims and substantiation, price and sale advertising, recurring subscription programs, social media marketing, contests and sweepstakes, influencer agreements, ad agency agreements, and publicity releases.

Marketing Counsel for Gaming and Technology Product Manufacturers

Counseled multinational tech brands on advertising, marketing, and promotions issues, including advertising claims and substantiation, price and sale advertising, social media marketing, influencer programs, and new product development and launches.

Advertising and Promotions Counsel for Food and Beverage Retailers and Manufacturers

Counseled multinational food and beverage brands on advertising, marketing, and promotions issues, including advertising and labeling claims, advertising claim substantiation, price and sale advertising, recurring subscription programs, social media marketing campaigns, influencer programs, celebrity endorsement agreements, contests and sweepstakes, ad agency agreements, and publicity and media releases.

Counsel for Challenges to Competitor Advertising

Represented consumer product and software companies in false advertising challenges brought against competitors at the National Advertising Division (NAD).

Marketing and Regulatory Counsel for Consumer Products Retailer and Manufacturer

Counseled multinational retailer on various consumer protection and regulatory issues, including on advertising claims, new product development and launches, contests and sweepstakes, and state and city-level consumer protection issues.

Marketing and Regulatory Counsel for National Food Delivery Service

Counseled food delivery service on marketing claims and automatic recurring subscription billing laws.

Advertising and Promotions Counsel for Game Companies

Counseled video game companies on advertising and promotions compliance issues.

Trademark & Copyright

Authorship Dispute Resolution

Successfully negotiated the settlement of a copyright dispute between authors.

Trademark Portfolio Management for Manufacturer of Telecommunications Products

Worked with internationally-known manufacturer of telecommunications hardware and software to prosecute domestic and foreign trademarks.

Trademark Rights Enforcement for Chef

Worked with nationally acclaimed chef to enforce trademark rights.

Trademark Rights Enforcement for Coffee Manufacturer and Retailer

Successfully negotiated the settlement of a trademark dispute between competing coffee retailers.

Technology Transactions & Privacy

Brand Ambassador and Celebrity Endorsement Agreements for Food Manufacturers

Drafted and negotiated Brand Ambassador and Endorsement Agreements for national food brands.

Co-branding Agreement for Online Service Provider

Drafted and negotiated Co-branding Agreement for nationally-known online service provider.

Content Licenses and Internet Advertising Agreements for Online Retailer

Reviewed and counseled online retailer regarding Content Licenses and Internet Advertising Agreements.

Internet Advertising Agreement for Real Estate Company

Reviewed Internet advertising services agreement on behalf of a national real estate developer involving significant intellectual property ownership, clearance and indemnification and liability issues.

Performer and License Agreements for Performing Arts Organization

Responsible for drafting Performer and License Agreements for internationally-known performing arts organization.

News

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