Professional Biography

Jason Howell Partner

Firmwide Co-Chair, Advertising, Marketing & Promotions Practice

  • Seattle

    D +1.206.359.3134

    F +1.206.359.4134


    1201 Third Avenue, Suite 4900

    Seattle, WA






  • 01.17.2017
    Partner Jason Howell Quoted in Corporate Counsel - What Coca-Cola Can and Cannot Say
    General News

    Corporate Counsel

    Partner Jason Howell was quoted in "What Coca-Cola Can and Cannot Say," an article in Corporate Counsel, saying that the case is a good reminder for in-house counsel to be careful when vetting advertising and marketing materials.

  • 07.25.2016
    Perkins Coie Represents Outerwall in its $1.6 Billion Acquisition by Affiliates of Funds Managed by Apollo Global Management
    Press Releases
    Perkins Coie acted as outside counsel to Outerwall Inc., which delivers kiosk experiences for consumers that generate revenue for retailers, in its definitive merger agreement to be acquired by affiliates of certain funds managed by affiliates of Apollo Global Management, LLC (together with its consolidated subsidiaries, "Apollo"), a leading global alternative investment manager, pursuant to which the Apollo Funds will acquire all of the outstanding shares of Outerwall common stock for $52.00 per share in cash.
  • 04.28.2016
    Jason Howell Quoted in The New York Law Journal - Retailers Face a Surge of Lawsuits Over Deceptive Pricing
    General News

    The New York Law Journal

    Partner Jason Howell was quoted in The New York Law Journal article, "Retailers Face a Surge of Lawsuits Over Deceptive Pricing," regarding the fact that he expects the pace will depend in part on how courts rule on the pending cases, and how transparent advertisers are in setting prices.  He also expects more settlements, but defendants may choose to fight back if they “feel good about their legal arguments, pricing rationale and litigation budget, and want to set defendant-favorable precedent, at least in part to dissuade copycat lawsuits.”

  • 02.25.2014
    Perkins Coie Launches Food Litigation News
    Press Releases
    Perkins Coie is proud to announce the launch of Food Litigation News, a new blog focused on food and beverage labeling and nutritional content law.  Food Litigation News shares timely insights into litigation developments, emerging arguments and legal challenges facing food and beverage manufacturers and related industries.
  • 01.07.2014
    Perkins Coie Announces 2014 Partner Class
    Press Releases
    Perkins Coie has announced that 21 associates and of counsel have been promoted to partner.
  • 01.06.2012
    Perkins Coie Announces New Partner and Of Counsel Promotions for 2012
    Press Releases
    Perkins Coie announced that 12 attorneys have been named Partner and five have been named Of Counsel effective January 1, 2012.
  • 07.08.2010
    Perkins Coie's Retail Group Ranked #1 Nationally by Chambers USA
    General News
    In its 2010 edition of Chambers USA, Chambers and Partners ranked Perkins Coie's Retail & Consumer Products industry group in the #1 band nationally. The group has received this distinction each year since Chambers began ranking practices in this area. Noting the group's broad reach, Chambers described the group as "well equipped to advise on the full range of retail and consumer-related matters." "The firm is making real progress in this arena. It is quite possibly the leader of the e-commerce market at the moment," sources were quoted as saying in the listing.



Areas of Focus

Bar and Court Admissions

  • Washington

  • New York

  • Massachusetts


  • New York University School of Law, LL.M., Trade Regulation, 2002
  • University of Oregon School of Law, J.D., 2001
  • University of Oregon, B.A., English Literature, 1998


2017 ANA/BAA Marketing Law Conference Speaker Image

Food Litigation News
Serving Up Legal Insights on Food and Beverage Labeling and Nutritional Content

Perkins Coie’s Trademark, Copyright, Media & Brand Protection practice was named Best Lawyers' 2016 Law Firm of the Year – Trademark Law. Only one law firm is recognized per year as a "Law Firm of the Year" in a given practice area.