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News
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04.11.2024Perkins Coie Rises Significantly in BTI 2024 Ranking of Law Firm Client Service A-TeamPress ReleasesPerkins Coie rose significantly to #24 in BTI Consulting Group’s (BTI) annual ranking of law firms’ client service for 2024.
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08.23.2023CMO Deb Ruffins Guest Speaker on The Passle Podcast—How to Develop a Revenue MindsetGeneral NewsCMO Deb Ruffins joined The Passle Podcast for an in-depth discussion with host Alistair Bone on how to develop a revenue mindset and approach to enable marketing professionals to become central to the growth of their firm. Deb also speaks to what it means to be revenue focused and why it's a strategy that legal marketers should adopt.
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08.10.2023Deb Ruffins Quoted by LMA's Strategies & Voices—Cultivating Connected and High-Performing TeamsGeneral NewsDeb Ruffins was quoted in an LMA Strategies & Voices article on how Big Law CMOs and business leaders can cultivate and build high-performing teams. Deb shared her approach and insights on managing high performers and on how to maintain a team focus on shared strategic goals among other leadership insights.
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03.17.2023Deborah Ruffins Quoted in AdAge—Why Law Firm CMOs Are Taking on More Diversity ResponsibilitiesGeneral NewsChief Marketing Officer Deborah Ruffins was quoted in "Why Law Firm CMOs Are Taking on More Diversity Responsibilities," an article in AdAge.
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03.24.2021Deborah Ruffins Mentioned in Business Insider—Big 4 Alumni Are Joining the Legal Industry in Droves. Here's How 3 of Them Landed Top Jobs at Firms Like Mayer Brown, Perkins Coie, and Hogan Lovells.General News
Business Insider
Deborah Ruffins was mentioned in “Big 4 Alumni Are Joining the Legal Industry in Droves. Here's How 3 of Them Landed Top Jobs at Firms Like Mayer Brown, Perkins Coie, and Hogan Lovells,” an article in Business Insider, regarding her career and switch to Big Law.
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03.19.2021Deborah Ruffins Quoted in Thomson Reuters Legal Executive Institute Article—Best Practices for Another Year of Virtual Client DevelopmentGeneral NewsChief Marketing Officer Deborah Ruffins was quoted in “Best Practices for Another Year of Virtual Client Development,” an article by Thomson Reuters Legal Executive Institute, regarding digital client communications and tracking engagement data.
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02.19.2021Deborah Ruffins Quoted in Thomson Reuters—Business Development Blog: Showing up in a Virtual WorldGeneral NewsChief Marketing Officer Deborah Ruffins was quoted in “Business Development Blog: Showing up in a Virtual World,” an article in Thomson Reuters, regarding how to thrive in a virtual world.
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09.21.2020Deb Ruffins Quoted in The American Lawyer – Even During a Pandemic, Law Firm Marketing Requires More Than a Virtual HandshakeGeneral NewsDeb Ruffins was quoted in The American Lawyer article, "Even During a Pandemic, Law Firm Marketing Requires More Than a Virtual Handshake," regarding the firm's marketing department's refocus from events to content production.
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05.05.2020Deborah Ruffins Quoted in Bloomberg Law - COVID-19 Pivot Point—Top Law Firm CMOs Give Communication TipsGeneral NewsDeborah Ruffins was quoted in the Bloomberg Law article, "COVID-19 Pivot Point—Top Law Firm CMOs Give Communication Tips," regarding strategies for communicating during the pandemic and firm growth after COVID-19.
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02.18.2020Deborah Ruffins Quoted in Puget Sound Business Journal - Deborah Ruffins, Perkins Coie's New Head of Marketing, Wants to Showcase the Firm's BreadthGeneral News
Puget Sound Business Journal
Deborah Ruffins was quoted in the Puget Sound Business Journal article, "Deborah Ruffins, Perkins Coie's New Head of Marketing, Wants to Showcase the Firm's Breadth," regarding her new role as chief marking officer of the firm. -
01.14.2020Deborah Ruffins Mentioned in Multiple Publications Regarding Her Arrival to Perkins CoieGeneral NewsDeborah Ruffins was mentioned in multiple publications regarding her new role as chief marketing officer at Perkins Coie.
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01.13.2020Perkins Coie Welcomes Deborah Ruffins as Chief Marketing OfficerPress ReleasesPerkins Coie is pleased to announce that Deborah Ruffins has joined the firm as chief marketing officer, responsible for leading all marketing and business development functions and initiatives.
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04.14.2016Deborah Ruffins Quoted in Law Practice Today—Developing the Next-Generation Law Firm MarketerGeneral NewsChief Marketing Officer Deborah Ruffins was quoted in "Developing the Next-Generation Law Firm Marketer," an article in Law Practice Today, regarding how lawyers are relying more on the skills of the marketing and business development department to grow their practices.
