Professional Biography

Brian H. Potts Partner

  • Madison

    D +1.608.663.7493

    F +1.608.663.7499


    33 East Main Street, Suite 201

    Madison, WI 53703-3095


  • Washington, D.C.

    D +1.202.654.1704

    F +1.202.654.6211

    Washington, D.C.

    700 13th Street, NW, Suite 600

    Washington, DC 20005-3960




Business attorney, litigator, entrepreneur and writer Brian Potts has advised a range of FORTUNE 100, 500 and smaller clients. Brian and his team have appeared in more than 50 administrative proceedings and dozens of federal and state court cases. He has also been involved in billions of dollars’ worth of business transactions and has helped his clients obtain regulatory approvals to build more than $4 billion dollars’ worth of utility infrastructure in various states, including conventional power plants, transmission lines, wind farms and solar facilities.

Brian also likes to help startup companies get off the ground. A successful entrepreneur himself, in 2016 Brian invented the first and only computer keyboard designed by lawyers for lawyers (called the LegalBoard®). And in 2017, Brian helped found his second startup, Goods Unite Us, which is a non-partisan, for-profit business focused on helping consumers align their purchases with their political beliefs.

At his former Am Law 100 firm, Brian made equity partner in record time, and at the age of thirty-two, he was the youngest equity partner in the firm. Since 2013, Brian has been ranked by Chambers USA and listed in The Best Lawyers in America and Wisconsin Super Lawyers. Best Lawyers also recently named him lawyer of the year in the Energy Regulatory Law category for 2018.

In his free time, Brian enjoys writing opinion pieces and articles. He is a contributor at, where he regularly offers insightful commentary on energy and environmental law topics. Besides Forbes, his articles have also been published by the Wall Street Journal, Politico, Bloomberg, the Milwaukee Journal Sentinel, the Weekly Standard and in law journals published by Yale, Harvard, N.Y.U. and Berkeley. He is also a regular guest lecturer at the University of Wisconsin, Madison.

In his active pro bono practice, Brian serves as the general counsel to the Clean Lakes Alliance, a nonprofit dedicated to the improvement and protection of southern Wisconsin’s lakes, streams and wetlands; he is also the lead counsel for the Sauk Prairie Conservation Alliance, a small nonprofit aimed at preserving and restoring thousands of acres of prairie in southcentral Wisconsin.

Professional Recognition

  • Ranked by Chambers USA, as "America's Leading Environment & Natural Resources Lawyers," 2013 - 2018
  • Listed in The Best Lawyers in America, 2013 - Present: Environmental Law
  • Listed in Wisconsin Super Lawyers, Rising Star, 2013 - 2017

Professional Leadership

  • Clean Lakes Alliance, Executive Board Member
  • Madison Metropolitan Sewerage District Commissioner





Bar and Court Admissions

  • Wisconsin
  • District of Columbia


  • UC Berkeley School of Law, LL.M., 2006, Articles Editor, Ecology Law Quarterly
  • Vermont Law School, J.D., cum laude, 2004, Editorial Member, Vermont Law Review
  • Centre College, B.S., Economics, 2001