Professional Biography

Brian H. Potts Partner

  • Madison

    D +1.608.663.7493

    F +1.608.663.7499


    1 East Main Street, Suite 201

    Madison, WI


  • Washington, D.C.

    D +1.202.654.1704

    F +1.202.654.6211

    Washington, D.C.

    700 13th Street, NW, Suite 600

    Washington, DC




Business attorney, litigator, entrepreneur and writer Brian Potts primarily represents clients in their high-dollar dealings in federal and state courts and before government agencies. Brian has advised a range of FORTUNE 100, 500 and smaller clients. He is also the founder of Pro-Boards, LLC, the maker of the first computer keyboard designed specifically for lawyers.

Brian began his career as an environmental and energy lawyer, but now also represents clients in various types of litigation and business matters. Brian and his team have appeared in more than 50 administrative proceedings and dozens of federal and state court cases in numerous states. He has also been involved in billions of dollars’ worth of business transactions.

Brian is particularly well known for his energy and environmental law acumen. He is a contributor at Forbes, where he regularly offers insightful commentary on energy and environmental law topics; besides Forbes, his articles have also been published by Bloomberg, the Wall Street Journal, Politico, the Milwaukee Journal Sentinel and in law journals published by Yale, Harvard, N.Y.U. and Berkeley. He is also a regular guest lecturer at the University of Wisconsin, Madison.

In his active pro bono practice, Brian has argued in front of Judge Richard Posner and won two criminal pro bono appeals in the U.S. Court of Appeals for the Seventh Circuit. He also serves as pro bono general counsel to the Clean Lakes Alliance, a nonprofit dedicated to the improvement and protection of southern Wisconsin’s lakes, streams and wetlands.

Professional Recognition

  • Ranked by Chambers USA, as "America's Leading Environment & Natural Resources Lawyers," 2013 - 2017
  • Listed in The Best Lawyers in America, 2013 - Present: Environmental Law
  • Listed in Wisconsin Super Lawyers, Rising Star, 2013 - 2015

Professional Leadership

  • Clean Lakes Alliance, Executive Board Member
  • Madison Metropolitan Sewerage District Commissioner





Areas of Focus

Bar and Court Admissions

  • Wisconsin

  • District of Columbia


  • UC Berkeley School of Law, LL.M., 2006,
    Articles Editor, Ecology Law Quarterly
  • Vermont Law School, J.D.,
    cum laude
    , 2004,
    Editorial Member, Vermont Law Review
  • Centre College, B.S., Economics, 2001


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