Companies marketing to consumers rely on our attorneys’ deep experience to help them comply with legal requirements, self-regulatory rules adopted by industry bodies, and best practices. Our attorneys represent companies in actions asserting violations of the Telephone Consumer Protection Act (TCPA) and wiretapping laws, and counsel businesses on establishing marketing programs and campaigns to minimize risk of claims under those laws, as well as email marketing laws such as the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM). 

We work closely with companies as they address the unique issues posed by the advertising technology (or Ad Tech) ecosystem. Assisting clients, including Ad Tech providers, advertisers, publishers, and communications providers, we draw on our knowledge and relationships with self-regulatory groups such as the Network Advertising Initiative (NAI) to help companies address a wide range of challenges posed in the Ad Tech space. These include helping them to draft meaningful and accurate disclosures of Ad Tech practices and understanding how, and under what circumstances, to offer choices with respect to data collection and use practices as well as how to respond to any such choices, including those communicated via global privacy controls and do-not-track signals.