10.22.2009 & 11.18.2009



Perkins Coie LLP

Contests and sweepstakes are popular promotional devices used by many companies. Yet few companies are familiar with the complexity in complying with the federal and state sweepstakes and contest laws.

Our Sweepstakes & Contests presentation was designed to provide your in-house legal and marketing teams with the tools needed when planning and executing any promotional campaign that involves the awarding of prizes.

Topics Covered:

  • Overview of Sweepstakes & Contest Issues
  • Elements of Illegal Lotteries and Illegal Promotions
  • Drafting Official Rules and Other Promotions Documents
  • Entry Forms
  • Registration and Bonding Requirements
  • Advertising Your Promotion
  • Third Party Sponsored Promotions
  • Refer-a-Friend Promotions
  • CAN SPAM Requirements
  • Using Social Media
  • International Issues
  • Incorporating User-Generated Content
  • Record Keeping Requirements

Kirk Soderquist, Partner, Perkins Coie LLP
Jason Howell, Associate, Perkins Coe LLP
Ron Koo, Associate, Perkins Coie LLP
Lindsay Dickston, Associate, Perkins Coie LLP