Omni Chicago Hotel / Chicago, IL

Tuesday, July 29, 2014


  • Jason Howell, Firmwide Co-Chair, Advertising, Marketing & Promotions Practice, Perkins Coie
  • Lorrin Tuxbury, Senior Counsel, Food & Regulatory, Keurig Green Mountain Inc.

“Natural,” “Organic,” “Sustainable,” “Fresh,” “Gluten-Free,” and “Grass-Fed” are claims that are causing companies to come under attack in various regulatory and judicial forums. Come prepared to ask questions on how to optimize your marketing efforts without exposing your company to litigation.

  • “All Natural” Definition – Guidance on how to structure your claims
  • Understanding the development of industry consensus standards and the role of self-regulation
  • Learning from relevant case law - Trader Joe’s, Kashi, Frito-Lay, Ben & Jerry’s
  • Understanding the latest from the Washington regulatory landscape
  • Recent FDA warning letters
  • Complying with the Organic Food Production Act