EXPERIENCE

Motions to dismiss granted in a consumer class action regarding the advertising and packaging of Blue Moon beer, alleging that MillerCoors falsely market Blue Moon as an independently brewed, craft beer and charges a premium price. Plaintiff alleged that MillerCoors engaged in a number of practices to produce the “wholesale fiction” that Blue Moon is a craft beer produced by a small, independent brewery. Plaintiff alleged that the use of the term “craft” indicates Blue Moon is microbrewed and that use of the Blue Moon Brewing Company trade name, when the beer is brewed by MillerCoors, is false and misleading. MillerCoors’ motions to dismiss were granted on all claims.