Tom Bell Authors Article of Legal Risks Associated with Social Media

Retailers and manufacturers are feeling the pressure to engage their customers through social media. But, many executives are concerned about legal risks and the conservative advice received from lawyers. Tom Bell addresses these risks and cautious counsel in "Social Savvy," an article authored by Bell and published by American Executive.

In the article, Bell indicates that "the careful retailer and manufacturer should be able to participate in social media on third-party sites, so long as they establish clear authority and practices for their employees. User-generated content can create more risk when hosted on the retailer's or manufacturer's own site, but careful policies and practices might mitigate those risks."