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Reingold Quoted on FTC's Revised Advertising Guidelines

General News
09.29.2009

The Federal Trade Commission is on the brink of updating guidelines that may require companies to provide proof to back up any claims about a product or a service. Partner Barry Reingold was recently interviewed on the topic in Law.com's LegalTech article, "FTC Ready to Cut 'Astroturfing'." In regard to the revisions, "I understand [the FTC's] concern, but I think they're imposing a potentially enormous cost on the industry," Reingold said. Watch the full interview.