Perkins Coie Advises Fair Holdings on Take-Private Acquisition of TrueCar
SEATTLE (January 30, 2026)—Perkins Coie is pleased to have advised Fair Holdings, Inc. in connection with its acquisition of TrueCar, Inc. in a take-private transaction. Fair Holdings is led by TrueCar’s founder, Scott Painter, and backed by a group of strategic investors.
TrueCar, one of the most well-known and trusted online automotive marketplaces, will look to expand its relationships with dealers and manufacturers in this next phase of the business. The transaction, originally agreed to in October 2025, was valued at $227 million. See more information on the transaction here.
The Perkins Coie team was led by partners Troy Foster, Gina Eiben, Chris Hall, and Micheal Herrera. Numaan Deen, Nic Schmidt, Paul Ford, and Marissa Madrazo rounded out the team.
Perkins Coie is a leading global law firm, dedicated to helping the world’s most innovative companies solve the legal and business challenges of tomorrow. Learn about our work and values here.
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