Updated Logo, Website and Ad Campaign Reflect Firm’s Dynamic Growth and Market-Leading Position

SEATTLE, Wash. (September 17, 2014) – Perkins Coie today launched a refreshed brand for the firm. The refreshed brand features a striking new logo, a state-of-the-art web site and a new take on the firm’s award-winning advertising campaign.

“We are very excited about the new look and feel for the firm,” said Bob Giles, Perkins Coie’s Managing Partner. “The last time we refreshed our brand identity was in 2001. Today we are a much different law firm, having evolved from what we once referred to as a super-regional firm to the ranks of the AmLaw 50. Accompanied by significant changes in our size, footprint and breadth of services, our growth deserves a new look as dynamic and sophisticated as the firm it represents. Even with all the changes we’ve experienced, we’re still committed to our core principles of innovation, excellence and client service.”

Elements of the brand refresh include:

• • A new logo for the firm and shortened tagline (“Counsel to Great Companies”)
  • A state-of-the-art website, featuring improved navigation, responsive design for mobile devices and enhanced video capabilities, and
  • An updated ad campaign (launching in October 2014) that includes a new video component.

Perkins Coie is a leading international law firm that is known for providing high-value, strategic solutions and extraordinary client service on matters vital to our clients’ success. With more than 1,200 lawyers in offices across the United States and Asia, we provide a full array of corporate, commercial litigation, intellectual property, and regulatory legal advice to a broad range of clients, including many of the world’s most innovative companies and industry leaders as well as public and not-for-profit organizations.

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