Our consumer-protection practice represents the world’s most innovative companies and industry leaders that advertise, market and sell products and services to the buying public.

We help clients navigate compliance with the ever-changing field of consumer protection laws, but when a matter spills into an investigation or active litigation, our lawyers have the sophistication and experience to resolve the dispute in a way that matches our client’s goals and preserves the company’s market reputation.

Consumer protection is a broad field, covering any international, federal, state or local law designed to protect consumers and ensure publication of fair and accurate information in the marketplace. Navigating consumer-protection laws is high stakes for every company. Government investigations, class actions and adverse publicity can follow even small legal missteps. Our counsel includes these areas:

Perkins Coie helps companies navigate compliance with these laws, and our seasoned litigators—which include former enforcement officials and counselors who practice before government agencies and other regulatory organizations—use innovate approaches to address a myriad of consumer issues. These include allegations of unfair, deceptive or fraudulent business practices brought by the Federal Trade Commission, state attorneys general and consumers; claims of unlawful advertising, marketing, or product promotions brought by consumers and competitors; and charges of similar conduct brought by international enforcement agencies.

For consumer-protection actions related to privacy, data and security issues, we collaborate with our firm’s top-ranked Privacy & Security practice to address the nuances of the continually evolving federal and international rules and regulations.