LaunchPad Series 2.0
1111 W. Jefferson Street
Boise, Idaho 83702
LaunchPad Series 2.0
Presented By: Kickstand
Co-Sponsored By: Perkins Coie LLP & Idaho Technology Council
Moderator: David Spann, Founder of Vistage Idaho
Series Overview: Exciting and excruciating – making a start-up take flight. What are the hallmarks of companies that succeed and what are the flaws of those that flame out? How do you build and manage a high-growth company? What are the keys to solidifying a management team? How do you find financing or select investors who will bring in financial and strategic capital? What are the keys to successful execution? Kickstand is proud to bring you "LaunchPad 2.0," a ten-part seminar series constructed to answer these questions and address critical issues facing emerging growth companies in today's tough environment. Come listen to the amazing veterans who are forging the way!
Great Idea or Great Business?
Wednesday, February 23, 2011, 7:30 a.m. – 9:00 a.m.
The light bulb flashes on - you have that brilliant idea you’ve been waiting for. Now what? A key initial step in the process of pursuing a new business idea is to assess the current market in terms of competing products, demand, demographic segments, current trends, and forecasts. This workshop, will focus on how to analyze your idea and identify, define and evaluate its market potential.
Panelists: John Glerum, Director of the Technical and Entrepreneurial Center
Tom Harrison, Partner in The Harrison Group, LLC
Rick Ritter, CEO Idaho TechConnect, Inc
Building Your Team
Wednesday, March 2, 2011, 7:30 a.m. – 9:00 a.m.
How often have you heard: We don't invest in products, we invest in people!, or Who is on the management team? History has shown that companies with ordinary products backed by extraordinary people succeed in the marketplace. But if your company is starting out, or one with limited resources, what can you do to attract and retain the talent that you need to be successful? This workshop will cover how to put the right people in place to launch a successful company.
Panelists: Bob Lokken, CEO of WhiteCloud Analytics
Ward Parkinson, Founder of Micron and current VP, Ovonyx, Inc.
Steve Simpson, Board Member of Conex Med/Pro Systems
Clay Young, CEO of Inovus Solar
The IP Puzzle
Wednesday, March 9, 2011, 7:30 a.m. – 9:00 a.m.
Intellectual Property. What is it? How do I protect it? How do I commercialize it? This workshop will focus on how to identify and protect your precious IP without bankrupting your fledgling company.
Panelists: Steve Arnett, Partner at Perkins Coie
Steve Arnold, Chief Counsel of Technology Licensing at Micron Technology, Inc.
Steven McMaster, Director, Technology Deployment at the Idaho National Laboratory
Stacey Ravetta, Chief Corporate Counsel - IDF at Intellectual Ventures
Define Your Market
Wednesday, March 16, 2011, 7:30 a.m. – 9:00 a.m.
A cool technology won’t sell for its own sake. It has to solve a problem that someone needs solved. This may require some market positioning, product enhancement or redesign. Make customers say “it’s about time” rather than “what is it again”? This workshop focuses on issues relating to the market: how to identify what’s unique about your product, and how to find customers that would buy it.
Panelists: James Jay Longwell, President/CEO at Stratus Global Partners
Greg Mower, Managing Partner at Stratus Global Partners
Sell Your Product
Wednesday, March 23, 2011, 7:30 a.m. – 9:00 a.m.
In order to be successful you have to sell product! This workshop teaches you how to build an effective go to market strategy through promotion and placement strategies; identifying your market segment; and reaching your potential customer through effective marketing and advertising.
Panelists: Dave Quintana, Client Side Engineer at BodyBuilding.com
Scotie Selman, Vice President for Sales and Distribution at Bully Dog Technologies
Orville Thompson, Founder and owner of Scentsy, Inc.
Raino Zoller, COO of pSiFlow Technology
Branding Yourself and Your Product
Wednesday, March 30, 2011, 7:30 a.m. – 9:00 a.m.
What’s your company’s brand identity and positioning? Is it understood clearly in the minds of your customers and prospects? What role will/should Social Media play in building your brand? If you want to increase your brand’s value, you must first have an understanding of what a brand really is. This workshop will explain what a brand is (and isn't), and how to build relationships with your customers.
Panelists: Don Bush, Director of Marketing at Kount, Inc.
Jess Flynn, Co-Founder and CEO of Red Sky Public Relations
Karl Meinhardt, VP Product Management and Technology at National Pitching Association
Financing My Company Part I - Taking the Mystery Out of Cash Flow Management
Wednesday, April 6, 2011, 7:30 a.m. – 9:00 a.m.
Cash flow management. What is it, how can it be maximized, and what are best practices? This workshop will discuss development of a cash management plan -- control of expenses, cost of sales, accounts receivable, inventory, and more.
Panelists: Glenn Michael, General Partner at Highway 12 Ventures
John Rubocki, CFO of Bully Dog Technology
Jeff Selander, CFO of HB Ventures
Financing My Company Part II – Outside Funding
Wednesday, April 13, 2011, 7:30 a.m. – 9:00 a.m.
You have a solid idea, a detailed business plan and a good plan for where you would like your business to go, but how do you acquire the money to take your company to the next level? The best-fit funding source can depend on many factors, including product development time, product type, market and pricing. And, as your company grows, the best-fit source may change. This workshop will address finding the funding best tailored to your business and how to go about obtaining it.
Panelists: Brandon Armstrong, VP of Business Development at Idaho TechConnect, Inc.
Haven Baker, Vice President of New Market Initiatives at the JR Simplot Company
Eric Hansen, President, Portas Ventures
Jeff Huhn, Senior Vice President with Bank of the Cascades
Kevin Learned, Business Consultant at Small Business Development Center
Jerry Sturgill, Managing Director at Headwaters MB
Basic Legal Considerations: Traps for the Unwary
Wednesday, April 20, 2011, 7:30 a.m. – 9:00 a.m.
All entrepreneurs and small business owners encounter a number of critical legal issues as they start or grow their companies. Learn more about the legal decisions you’ll have to make as you set up your business to improve your chances of success while protecting yourself and your business.
Panelists: Jefferson Jewell, Managing Partner at Blackfin
Margie Milam, Senior Policy Counselor, ICANN
Faisal Shah, Founder, MarkMonitor
Mistakes Along the Way*
Wednesday, April 27, 2011, 4:00 p.m. – 5:30 p.m.
Starting and operating a company is not easy. This workshop will discuss the top mistakes entrepreneurs make and how to avoid them. A panel comprised of start-up veterans will impart words of wisdom while drawing upon personal experiences.
Panelists: Bruce Eastman, Chief Operating Officer at Inovus Solar
Jonathon Fishman, Founder and CEO of Ben's Ranch Inc.
Steve Hodges, Founder and President of M2M Communications
Peter Wachtell, Partner at Cold Chain, LLC
Bradley Wiskirchen, CEO of Keynetics
This event will be at a location TBD and will include admission to the IdaVation VIP reception to follow.
$225 Full Program Per Person Registration Fee
$175 Discounted Per Person Program Fee for Kickstand, Boise Young Professionals and Idaho Technology Council Members
$30 Individual Session Per Person Registration Fee
10% discount off IdaVation tickets for full program purchasers
*Please note: You must be a full program purchaser to attend the last session. Full Program purchasers may also attend the IdaVation VIP reception immediately following the April 27, 2011 seminar.
If you have any questions please call Paris Gaudin at 208.387.7542.